Frances Largeman-Roth did an interview with 32/7 this week. Check out an excerpt below, and the full article on their website.
How do you test your recipes? Do you use your family as food testers?
I work exclusively out of my home kitchen and it’s not a sexy kitchen. I do not have granite countertops. I always get my family to taste test for me. I want to make sure that it’s not just my palate.
What’s the best and worst part of creating your own brand? Do you have any work/life boundaries?
There is no separation between what I do as a person and [what I do] as a professional. For a long time I was against putting my kids on my Facebook page or putting them on Instagram, but then I realized that literally everyone does it. If healthy eating and making healthy family food is my brand, then you have to show how your kids are involved. I realized this could actually be fun but of course you have to be sensitive to your kids if they don’t want to be photographed.