McGraw by Tim McGraw launched with COTY USA in 2008. FLUTIE worked with McGraw to create and produce a master brand strategy. The fragrance has won Fragrance of the Year at the FIFI Fragrance awards. 

FLUTIE designed, developed, and launched Soul2Soul, a dual fragrance line for Tim McGraw and Faith Hill. The fragrances have had a constant popularity since launching in 2012.