Hello. We're Flutie Entertainment. We're storytellers at heart, and have a passion for helping creators find their voice. In fact, that's what get's us up in the morning. That and coffee. Lots and lots of coffee. 


Flutie identifies and creates opportunities for talent with major consumer brands through various entertainment driven initiatives, utilizing our relationships with top advertising, public relations and marketing agencies.


From top lifestyle experts to cutting edge content creators, Flutie's roster makes up the who's who of relevant tastemakers in the cable and broadcast television, film and digital arena. 



With vast experience in licensing & merchandising, Flutie has leveraged the intellectual property of our clients to create products in several categories, including books, furniture, fragrance, bedding, food, and home.

Restaurateur, food maven and best-selling cookbook author Ayesha Curry hosts and judges this competition series based on Australia's hit format. Eight families from across the country share a common kitchen as they pull out their best culinary moves in the kitchen, serving up authentic family dishes and drama in pursuit of the title of America's No. 1 Food Family and a $100,000 cash prize. Rather than five-star restaurant cuisine, the show focuses on relatable -- yet aspirational -- home-cooked meals, inspiring budding home cooks across the nation to don their aprons and get into the kitchen together. Graham Elliott and Cat Cora serve as judges alongside Ayesha Curry. The ABC show premieres on June 20 and we are proud to have served as Executive Producers on the series.

FLUTIE teamed up Ayesha Curry and CoverGirl in 2017 to promote their Peacock Flare Mascara. Ayesha was featured on in-store displays and a beautifully shot advertisement. Since then Ayesha has shot an advertisement for their Outlast All-Day Lipstick in 2018 along with various YouTube videos, social media posts, and appearances for the brand.


Ayesha was named a Brand Ambassador for The Honest Co. in 2018. The Honest Company was founded by Jessica Alba in 2011. Ayesha has used their products on all three of her children and is now an official ambassador teaming up with Jessica on projects like her interview for Health.com.


In THE SEASONED LIFE Ayesha Curry will share 100 of her favorite recipes and invite readers into the home she has made with her two daughters and her husband, Stephen Curry. Ayesha know firsthand what it is like to be a busy mom and wife, and she knows that for her family, time in the kitchen and around the table is where that balance begins. The book has something for everybody. The simple, delicious recipes include Cast Iron Biscuits, Smoked Salmon Scramble, Homemade Granola, Mom's Chicken Soup, Stephen's 5 Ingredient Pasta, and plenty of recipes that get the whole family involved -- even the little ones! Published by Little, Brown and Company (September 20, 2016).

Ellie's Real Good Food a brand new series for public television, produced by Flutie Entertainment and Front Burner Productions, will premiere Spring/Summer 2016. In each episode, Ellie answers a call for help in addressing a food challenge, offering delicious recipes and practical tips along the way. She will provide solutions for every meal of the week, with healthy, time-saving strategies for meal planning, food shopping and cooking. As a nutritionist it's essential to Ellie that food not only pleases our taste buds, but also helps you feel great and get the most out of life. The elusive place where delicious and health meet is what Ellie calls the SWEET SPOT, and that incredible convergence is the inspiration for this series.

Sabrina Soto was announced as the face of Target Home in 2011, continuing in the role until 2014. She starred in their national advertising campaigns, and served as the "Target Home Style Expert." Sabrina has now transitioned from being the face of Target Home to launching her own “home” line. She started with adult bedding, expanding into teen, baby, and pet lines. FLUTIE connected Sabrina with Target in 2011 and helped her transition into a design role with the company. 

Nicole Curtis, host of HGTV's hit television show Rehab Addict premiered her new line of tools and DIY home improvement essentials on EVINE LIVE, a premiere digital commerce company. Nicole Curtis Home includes an assortment of exclusive DIY home improvement essentials like a paint sprayer, heat gun, stud finder and more. In addition to tools, Nicole also offers decorative peel-and-stick wallpaper to quickly add color and life to any area of the home. Future products in the line will include additional home decorating and improvement products. 

Sabrina Soto was announced as the global brand ambassador for VELCRO Brand products, sharing her love for DIY projects, craft ideas and organizational inspiration with consumers all over the world. Through their partnership, Sabrina showcases fun ways to use VELCRO Brand products, helping consumers think of creative ideas to get organized at home, at the office or in the classroom.  Employing a comprehensive, global approach, Sabrina and VELCRO share their tips through blog posts, appearances, media tours and a curated digital content series produced by VELCRO in partnership with FLUTIE and Sabrina Soto's production company, S SQUARED.

Ellie Krieger, Food Network host and Registered Dietitian Nutritionist, was announced brand ambassador for the California Table Grape Council. Through their partnership, Ellie will speak to consumers about the wonderful nutritional benefits of eating grapes, and some innovative ways to incorporate them into everyday recipes. Ellie selected five of her recipes to be featured in a digital content series in partnership with the California Table Grape Council, produced by Flutie Entertainment. 


FLUTIE worked with POPSUGAR to launch the Must Have program, a monthly subscription box containing curated fashion, beauty, home, fitness and food products. In just one year, the program grew to 12,000 subscribers and expanded to include luxury boxes for men and women, as well as a limited time exclusive box for the summer. The program continues to be a hit for POPSUGAR. 

McGraw by Tim McGraw launched with COTY USA in 2008. FLUTIE worked with McGraw to create and produce a master brand strategy. The fragrance has won Fragrance of the Year at the FIFI Fragrance awards. 

FLUTIE designed, developed, and launched Soul2Soul, a dual fragrance line for Tim McGraw and Faith Hill. The fragrances have had a constant popularity since launching in 2012. 

FLUTIE coordinated the launch of humanitarian fashion brand OmniPeace. The line was sold in every tier of retail, from Barney's and Kitson to Kohl's and Target. Celebrities embraced the cause, and enough money was raised to build six schools across Africa. 

FLUTIE partnered with Umberto Giannini to bring the popular hair care line to the United States. By using the consumer market strategy we created, Umberto Giannini was able to grow their business threefold in two years. The products remain popular with both consumers, and professionals in salons.